There’s been a lot of talk about trust amongst those at the top recently. You probably couldn’t avoid all the talk of the European Super League a couple of weeks ago, and now the front pages of the newspapers are full of tales of political machinations, dodgy denials, and £58,000 refurbishments of flats in Downing Street. Whatever the truth, it’s brought the subject of honesty to the forefront. In a way, that’s the subject I’ll be looking at that today, but more related to the world of locksmiths. You could say my profession is indebted to dishonesty, given it’s due to burglars that we even have to exist in the first place, but that’s where any deceitfulness should end. Unfortunately that’s not always the case and today I’ll look at how that lack of trust can occasionally overflow into the profession itself.
When people find themselves in need of a locksmith, it’s often quite an urgent situation – in the aftermath of a break-in, or being locked out of their house. If they don’t already know of a locksmith, the most likely way they’ll find one is by turning into an internet search engine. Usually it’s the one rhyming with Boogle, I think you know the one. And it’s entirely understandable – whatever your thoughts of the company, it’s changed forever how we find information. So, you do a search for your home town and locksmiths and what comes up? Well, usually the top results have the letters Ad next to them, showing they’re sponsored or paid-for results. After this come the most popular results – the order is generally dictated by Google’s secret algorithms to bring you the most pertinent results.